| 化工销售企业对标管理研究 |
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| 引用本文： | 王占国,孔祥曦. 化工销售企业对标管理研究[J]. 上海管理科学, 2020, 42(3): 98-103 |
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| 作者姓名： | 王占国 孔祥曦 |
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| 作者单位： | 中国石油华东化工销售公司,上海 200122;中国石油华东化工销售公司,上海 200122 |
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| 摘 要： | 近年来,越来越多的企业通过开展对标管理,不断挖掘企业内部潜力、加强管理、科学决策,有效提升了管理水平和综合竞争力。结合化工销售企业对标管理工作实践,分析了化工销售企业通过构建体系、选定指标、推进实施和应用结果四个环节实施对标管理的过程,对实践中的关键问题进行思考,并提出了解决思路。
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| 关 键 词： | 对标管理 化工销售 实践 |
The Research on Benchmarking Management in Chemicals Marketing Enterprises |
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| WANG Zhanguo,KONG Xiangxi. The Research on Benchmarking Management in Chemicals Marketing Enterprises[J]. Shanghai Managent Science, 2020, 42(3): 98-103 |
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| Authors: | WANG Zhanguo KONG Xiangxi |
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| Affiliation: | (Petrochina East China Chemicals Marketing Company,Shanghai 200122,China) |
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| Abstract: | In recent years,more and more enterprises constantly excavate the internal potential;strengthen the management and make scientific decisions through having carried out the benchmarking management,to improve their level of management and comprehensive competitiveness.Based on the practicing of benchmarking management in chemical sales enterprises,this paper analyzes the process of implementing benchmarking management in chemical sales enterprises through four links:construction system,selection of indicators,promotion of implementation and application results.Also thinking about the key problems in practicing and putting forward the solutions. |
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| Keywords: | benchmarking chemical sales application |
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