| 制订中国白酒营销人员岗位职业技能标准必要性分析 |
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| 引用本文： | 林洁,雷晓琴.制订中国白酒营销人员岗位职业技能标准必要性分析[J].企业技术开发,2013(1):94-96. |
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| 作者姓名： | 林洁 雷晓琴 |
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| 作者单位： | 泸州职业技术学院;泸州御酒酒业有限公司 |
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| 摘 要： | 文章通过对中国白酒营销人员队伍的现状分析,结合白酒行业对白酒营销岗位的素质能力需求,从提升白酒行业营销水平的客观需要等3个方面重点分析制订中国白酒营销人员岗位标准的必要性。
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| 关 键 词： | 白酒营销人员 职业技能鉴定 必要性 标准 |
The analysis on necessity of drafting Chinese liquor marketing personnel vocational skills certification standards |
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| LIN Jie,LEI Xiao-qin.The analysis on necessity of drafting Chinese liquor marketing personnel vocational skills certification standards[J].Technological Development of Enterprise,2013(1):94-96. |
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| Authors: | LIN Jie LEI Xiao-qin |
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| Institution: | 1.Luzhou Vocational and Technical College,Luzhou,Sichuan 646000,China; 2.Royal Wine Business Limited Company,Luzhou,Sichuan 646000,China) |
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| Abstract: | Through analysis on the status quo of the liquor marketing team in our country,combined with the demand for quality and ability of the liquor industry liquor marketing positions,this paper analysis on the necessity of drafting Chinese liquor marketing personnel vocational skills certification standards from three points,for example,the objective need of enhancing liquor industry marketing level. |
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| Keywords: | liquor marketers occupational skill testing necessity standard |
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