| 知识管理与客户关系管理的融合 |
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| 引用本文： | 邓子云.知识管理与客户关系管理的融合[J].价值工程,2005,24(7):81-83. |
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| 作者姓名： | 邓子云 |
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| 作者单位： | 长沙市商业银行信息技术部,长沙 410000 |
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| 摘 要： | 在分析知识管理与客户关系管理的概念、功能、层次结构的基础上,提出两者必将走向融合,将融合后的系统称为KM-CRM,得出其定义及特征。
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| 关 键 词： | 知识管理 客户关系管理 融合 特征 |
| 文章编号： | 1006-4311(2005)07-0081-03 |
Integrating of Knowledge Management and Customer Relationship Management |
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| Deng Ziyun.Integrating of Knowledge Management and Customer Relationship Management[J].Value Engineering,2005,24(7):81-83. |
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| Authors: | Deng Ziyun |
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| Abstract: | On the basis of the thing that analyses concept , function , hierarchical structure about Knowledge Management and Customer Relationship Management, propose the two will move towards integration, the system after integrated calls KM- CRM, draw its definition and characteristic. |
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| Keywords: | knowledge management customer relationship management integration characteristic |
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