乡村振兴背景下农村电商直播助力产业发展策略研究

农村电商直播在推动农业产业升级和乡村振兴等方面创造了巨大的经济社会效益。通过农村电商直播,农产品的销售渠道得以拓宽,农民的就业岗位得以增加,农村电商直播为乡村振兴背景下的农村发展带来了新希望。然而作为新兴事物,农村电商直播在产品生产端和直播平台端都存在一些亟待解决的问题,如农产品电商直播基础服务不完善,农产品品牌效应弱,农村电商直播评价反馈体系不完善等。因此,针对乡村振兴背景下农村电商直播助力产业发展问题进行探讨并提出解决方案,具有现实意义。

Research on the Strategy of Rural E-commerce Direct Broadcasting Assisting Industrial Development under the Background of Rural Revitalization

The live broadcast of rural e-commerce has created great economic and social benefits in promoting the upgrading of agricultural industry and rural revitalization.Through the live broadcast of rural ecommerce,the sales channels of agricultural products can be broadened,and the employment of farmers can be increased.The live broadcast of rural e-commerce brings new hope for rural development under the background of rural revitalization.However,as a new thing,rural e-commerce live broadcasting has some problems to be solved in both the product production end and the live broadcasting platform end,such as the imperfect basic service of agricultural e-commerce live broadcasting,the weak brand effect of agricultural products,and the imperfect evaluation feedback system of rural e-commerce live broadcasting.Therefore,under the background of rural revitalization,it is of practical significance to explore and propose solutions to the problem of rural e-commerce live broadcasting assisting industrial development.