| 绿色农产品消费行为影响因素分析及行为调查 |
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| 引用本文： | 黄蕾,吴欣辰,陈珊,李小玲,钟质文.绿色农产品消费行为影响因素分析及行为调查[J].粮食科技与经济,2021,46(1):7-14. |
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| 作者姓名： | 黄蕾 吴欣辰 陈珊 李小玲 钟质文 |
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| 作者单位： | 南昌航空大学 经济管理学院,江西 南昌 330063;融创物业服务集团有限公司 南昌分公司,江西 南昌 330100 |
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| 基金项目： | 江西省高等学校教学改革课题(JXJG-18-8-11);南昌航空大学研究生创新专项资金项目资助(YC2019069)。 |
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| 摘 要： | 绿色农产品供给是适应消费升级的一个重要路径,是农产品高质量提升的一个重要形态.中国农业资源产出有限且各类消费品都面临消费升级压力,探讨绿色农产品的消费行为影响因素对优化绿色农产品供给、提升农产品供给质量、增加消费有积极意义.通过影响区域绿色农产品消费的因素识别,以消费者购买决策的过程关键变量调查研究对象,通过经济欠发达...
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| 关 键 词： | 绿色农产品 二元逻辑回归 消费行为 |
Influence Factors on Consuming Behavior of Green Agriculture Products and Investigation in Jiangxi |
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| Huang Lei,Wu Xinchen,Chen Shan,Li Xiaoling,Zhong Zhiwen.Influence Factors on Consuming Behavior of Green Agriculture Products and Investigation in Jiangxi[J].Grain Technology and Economy,2021,46(1):7-14. |
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| Authors: | Huang Lei Wu Xinchen Chen Shan Li Xiaoling Zhong Zhiwen |
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| Institution: | (School of Economics and Management,Nanchang Hangkong University,Nangchang,Jiangxi 330063;RongChuang Property Services Group Company,Nanchang Branch,Nanchang,Jiangxi 330100) |
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| Abstract: | The supply of green agriculture products is an important channel to support consumption upgrading.It is very important to study influence factors on consuming behavior to increase supply of green agriculture products and consumption due to limitations of agriculture resource and pressure of consumption upgrading from various consumption goods.This article took it as target to distinguish influence factors on consuming behavior of green agriculture products and studied the key variables based on purchase decision of consumer to bring the reasons influencing consumption of green agriculture products to light based on investigation on consumers in Jiangxi.Finally,suggestions are given on agriculture policies made and science management in local governments so that some ideas to reform on agriculture supply could be produced. |
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| Keywords: | green agriculture products binary logistic regression consumption behavior |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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