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Choice Models and Customer Relationship Management |
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| Authors: | Wagner Kamakura Carl F. Mela Asim Ansari Anand Bodapati Pete Fader Raghuram Iyengar Prasad Naik Scott Neslin Baohong Sun Peter C. Verhoef Michel Wedel Ron Wilcox |
| Affiliation: | (1) Duke University, USA;(2) Columbia University, Columbia;(3) University of California, California;(4) University of Pennsylvania, Pennsylvania;(5) University of California, Davis;(6) Dartmouth College, Dartmouth;(7) Carnegie Mellon University, USA;(8) Erasmus University Rotterdam, Rotterdam;(9) University of Michigan, Michigan;(10) University of Virginia, Virginia |
| Abstract: | |
| Keywords: | customer relationship management direct marketing |
| 本文献已被 SpringerLink 等数据库收录！ | |