| 汽车4S店构建信息流与运营提升 |
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| 引用本文： | 何小鹏.汽车4S店构建信息流与运营提升[J].企业科技与发展,2012(12):109-111. |
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| 作者姓名： | 何小鹏 |
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| 作者单位： | 上汽通用五菱汽车股份有限公司,广西柳州,545007 |
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| 摘 要： | 汽车4S店是目前汽车厂商采取的主要营销模式,在经营管理过程中会产生大量的信息,这些信息如果能够被系统地收集、分析、整理和传递,必将对4S店的运营提升有着很大的推进作用。文章从信息流对4S店运营提升的作用出发,归纳目前4S店信息流现状,探讨如何构建完善的信息流体系。
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| 关 键 词： | 汽车4S店 信息流 运营提升 |
Information Flow Constructing and Operation Enhancing in Automobile 4S Shops |
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| Authors: | HE Xiao-peng |
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| Institution: | HE Xiao-peng (SAIC-GM-Wuling Automobile Co.,Ltd.,Liuzhou Guangxi 545007) |
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| Abstract: | 4S shop is the mainly marketing mode adopted by automobile manufacturer.There will be a large amount of inform ation in management process,if such information can be collected,analyzed,sorted and passed systemically.And it will have great effects on promoting 4S shop operation lifting.This article is based on the effect of information flow to enhance 4S shop operation,and concludes the current information flow situation of 4S shop,discusses how to construct a perfect information system. |
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| Keywords: | 4S shop information flow operation enhance |
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