| 基于竞争优势的组合旅游产品链研究 |
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| 引用本文： | 张秀华, 陈伟,.基于竞争优势的组合旅游产品链研究[J].华东经济管理,2008,22(12). |
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| 作者姓名： | 张秀华 陈伟 |
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| 作者单位： | 哈尔滨工程大学,经济管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 近年来旅游业的发展非常迅速,成为当今世界最大的经济部门之一,许多国家都将旅游业作为其主导产业,致使旅游业的国际竞争非常激烈。文章分析了旅游产品的特征和组合旅游产品的构成,从提升旅游业国际竞争优势的视角,研究和构建组合旅游产品链,进而探讨组合旅游产品链对于优化旅游产品结构、增强旅游产业国际竞争优势的意义。
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| 关 键 词： | 竞争优势 旅游产品特征 组合旅游产品 组合旅游产品链 |
The Combined Tourism Product Chain Study Based on Competitive Advantage |
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| ZHANG Xiu-hua; CHEN Wei.The Combined Tourism Product Chain Study Based on Competitive Advantage[J].East China Economic Management,2008,22(12). |
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| Authors: | ZHANG Xiu-hua; CHEN Wei |
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| Institution: | School of Economics and Management; Harbin Engineering University; Harbin 150001; China |
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| Abstract: | Tourism industry has developed very quickly in recent years and become one of the most important section in the world economy,many countries have made it as their leading industry,the competition is very fierce in international tourism market.This paper analyses the characteristics of tourism product and the combined tourism product structure,studies and constructs the combined tourism product chain based on competitive advantage,and discusses the significance of combined tourism product chain to optimize t... |
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| Keywords: | competitive advantage characteristics of tourism product combined tourism product combined tourism product chain |
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