Introducing Ethics and Corporate Social Responsibility at Undergraduate Level in the United Arab Emirates: An Experiential Exercise on Website Communication |
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Authors: | Valerie Priscilla Goby Catherine Nickerson |
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Institution: | (1) College of Business, Zayed University, P.O. Box 19282, Dubai, United Arab Emirates |
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Abstract: | In this article, we describe an assignment undertaken by our third-year students at a University Business School in the United
Arab Emirates. The assignment serves to introduce corporate social responsibility and ethics in the undergraduate curriculum
and to raise student awareness of how corporate activity together with corporate social responsibility can impact a country’s
social, political, and cultural landscapes. We outline the assignment, student response to it, and its contribution to student
intellectual development in terms of ethical perspective, philanthropy versus ethics, economic development, and cultural diversity.
We discuss the implications of this learning experience for our students and their greater understanding of items within the
United Arab Emirates government’s strategic directions, namely, creating a cohesive society and a sustainable environment. |
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