Strategic intent and performance: The role of resource allocation decisions |
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| Authors: | Babu John Mariadoss Jean L. Johnson Kelly D. Martin |
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| Affiliation: | 1. Department of Marketing and International Business, College of Business, Washington State University, PO Box 644730, Pullman, WA 99164-4750, USA;2. College of Business, Colorado State University, Fort Collins, CO 80528-1278, USA |
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| Abstract: | The notion that a firm's strategic intent can affect its performance through managerial actions has become prominent in the organization literature. In this research, we propose that strategic aggressive firms will foster decisions that favor holding low levels of slack and low levels of R&D investments, resulting in increased firm ROI, and that a firm's risk preference will moderate the indirect effect of strategic intent on performance. Findings from moderated mediation analyses on data from 130 firms in manufacturing industries support our hypotheses. Specifically, the indirect effect of a firm's strategic intent on a firm's performance is moderated by its risk aversion, such that when risk aversion is high, the indirect effect of strategic intent on performance through slack is strengthened. Similarly, the indirect effect of strategic intent on firm performance through R&D investments is strengthened, when risk aversion is high. |
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| Keywords: | Strategic intent Slack R& D investment Resource allocation Risk preference |
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