| 浅析多元化经营的战略目标与风险 |
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| 引用本文： | 孙越.浅析多元化经营的战略目标与风险[J].长春金融高等专科学校学报,2009(1):55-56,54. |
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| 作者姓名： | 孙越 |
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| 作者单位： | 西安交通大学,经济与金融学院,陕西,西安,710061 |
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| 摘 要： | 企业在选择多元化经营战略时，不仅要确定多元化经营的战略目标，而且要充分认识和把握多元化经营的风险，以求清楚地衡量自身经营情况和外部产业环境，从而为企业的多元化经营提供长期、理性的战略指导。
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| 关 键 词： | 企业 多元化经营 战略目标 风险 |
Analysis of the Strategic Goal and Risk of Diversification |
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| SUN Yue.Analysis of the Strategic Goal and Risk of Diversification[J].Journal of Changchun Finance College,2009(1):55-56,54. |
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| Authors: | SUN Yue |
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| Institution: | Economics Institute;Xi'an Jiaotong University;Xi'an 710049;China |
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| Abstract: | Enterprises in the selection of diversified strategy,not only to determine the strategic goal of diversification,but also to fully understand and grasp the diversification of risks,in order to clearly measure their own operating conditions and external industry environment,and thus provide long-term,rational strategic guidance for the enterprise diversification operating. |
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| Keywords: | enterprise diversified strategic objectives risk |
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