| 奇瑞汽车有限公司差异化战略分析 |
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| 引用本文： | 李婷.奇瑞汽车有限公司差异化战略分析[J].云南财贸学院学报,2007,23(1):96-100. |
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| 作者姓名： | 李婷 |
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| 作者单位： | 南开大学商学院 天津300457 |
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| 摘 要： | 在回顾差异化战略理论相关研究的基础上,对奇瑞汽车有限公司的差异化战略进行分析,并针对奇瑞竞争战略存在的不足提出改进对策。从奇瑞汽车差异化战略的实践中得出一些启示,并指出中国汽车企业应结合自身实际借鉴于奇瑞的差异化战略,在竞争中赢得优势。
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| 关 键 词： | 奇瑞汽车 差异化 差异化战略 |
| 文章编号： | 1007-5585（2007）01-0096-05 |
| 修稿时间： | 2006-06-21 |
An Analysis on the Differentiation Strategy of Chery Auto Co. Ltd. |
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| LI Ting.An Analysis on the Differentiation Strategy of Chery Auto Co. Ltd.[J].Journal of Yunnan Finance and Trade Institute,2007,23(1):96-100. |
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| Authors: | LI Ting |
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| Institution: | Business School, Nankai University, Tianjin 300457, China |
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| Abstract: | Based on the research review of the differentiation strategy theory,the author analyzes the differentiation strategy of Chery Auto Co.Ltd.and proposes methods to improve the weaknesses of the competitive strategies of the company.Furthermore,the paper leads to the enlightenment that Chinese automobile enterprises should gain competing advantage by using differentiation strategies of Chery Auto for reference. |
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| Keywords: | Chery Auto Differentiation Differentiation Strategy |
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