| 物业管理企业顾客满意度测评研究——基于改进的TOPSIS法 |
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| 引用本文： | 徐莉,李国银,刘浪.物业管理企业顾客满意度测评研究——基于改进的TOPSIS法[J].技术经济,2009,28(1):118-121. |
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| 作者姓名： | 徐莉 李国银 刘浪 |
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| 作者单位： | 武汉大学,经济与管理学院,管理科学与工程系,武汉,430072 |
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| 摘 要： | 在分析TOPSIS法的基本计算原理的基础上,指出传统TOPSIS模型在计算相对贴近度方面存在的缺陷,提出用"垂直距离"代替"欧氏距离"的方法来避免方案点同时贴近正理想解和负理想解的问题。针对物业管理企业的特点,应用顾客满意度理论对物业管理企业样本的顾客满意度进行了测评。
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| 关 键 词： | TOPSIS 物业管理企业 顾客满意度 和谐社区 |
Study on Evaluation of Customer Satisfaction Index of Property Management Enterprises:Based on Improved TOPSIS Method |
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| Xu Li,Li Guoyin,Liu Lang.Study on Evaluation of Customer Satisfaction Index of Property Management Enterprises:Based on Improved TOPSIS Method[J].Technology Economics,2009,28(1):118-121. |
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| Authors: | Xu Li Li Guoyin Liu Lang |
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| Institution: | Department of Management Science and Engineering;School of Economics & Management;Wuhan University;Wuhan 430072;China |
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| Abstract: | Through analyzing the basic calculation principle of technique for order preference by similarity to ideal solution(TOPSIS)method,this paper points out the disadvantages of traditional TOPSIS model when applied to calculate the relative closeness,and puts forward an effective method which is that replacing Euclidean distance with 'vertical distance' to avoid the problem that the decision alternative is close to ideal solution as well as negative ideal solution.According to the characteristics of property ma... |
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| Keywords: | TOPSIS property management enterprise customer satisfaction index harmonious community |
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