| 电子商务背景下企业营销渠道研究回顾 |
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| 引用本文： | 张鲁秀,高厚礼.电子商务背景下企业营销渠道研究回顾[J].价值工程,2008,27(7). |
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| 作者姓名： | 张鲁秀 高厚礼 |
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| 作者单位： | 山东理工大学管理学院,淄博,255049 |
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| 摘 要： | 渠道的发展和选择是企业最关键的问题之一。将国内外学者对电子商务环境下的营销渠道研究理论进行了归纳和对比,以期为营销渠道理论研究提供一定的借鉴。
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| 关 键 词： | 电子商务 营销 营销渠道 |
A Review of Researches on Marketing Channel in E-commerce Environment |
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| Zhang Luxiu,Gao Houli.A Review of Researches on Marketing Channel in E-commerce Environment[J].Value Engineering,2008,27(7). |
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| Authors: | Zhang Luxiu Gao Houli |
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| Abstract: | Marketing channels development and selection is one of the most critical problems for a firm's survival and development. This paper makes some analysis and comparisons to the researches by foreign scholars in the marketing channels in E-commerce environment, and points out the flaws of existing studies. |
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| Keywords: | E-commerce marketing marketing channels |
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