| 数字经济时代的营销新模式 |
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| 引用本文： | 朱俊. 数字经济时代的营销新模式[J]. 特区经济, 2006, 5(5): 168-169 |
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| 作者姓名： | 朱俊 |
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| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070 |
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| 摘 要： | 因特网、全球化和过度竞争重塑了市场,并改变了企业经营方式。为了适应新的形势,必须对传统的营销模式进行重构和扩展。本文讨论了营销模式的演变历程,研究了在数字经济时代,由于新力量的影响和作用而出现的营销新模式,并强调“满足单个顾客的需要”是营销新模式的出发点。
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| 关 键 词： | 的需要”是营销新模式的出发点。关键词:数字经济 营销模式 客户关系管理 一对一营销 |
Digital economy time''''s marketing new mode |
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| Zhu Jun. Digital economy time''''s marketing new mode[J]. Special Zone Economy, 2006, 5(5): 168-169 |
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| Authors: | Zhu Jun |
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| Abstract: | Market was changed by development of Interact and globalization and fierce competition, and many companies restructured their executive strategy. To meet the new needs of customers, companies must rebuild their marketing model. In this paper, evolution process of marketing model is described, and then a new marketing model is put out, which emphases on aim to meet the personalization needs of customers. |
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| Keywords: | digital economy marketing model customer relationship management one to one marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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