| 北汽控股公司集团化发展的SWOT分析 |
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| 引用本文： | 赵锦伦. 北汽控股公司集团化发展的SWOT分析[J]. 北京市经济管理干部学院学报, 2008, 23(3): 51-54 |
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| 作者姓名： | 赵锦伦 |
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| 作者单位： | 北京汽车资产经营管理有限公司,北京,100022 |
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| 摘 要： | 本文运用SWOT分析法,深入分析了北汽控股公司集团化发展现有的优势与劣势以及面临的机会与威胁,并验证了该公司集团化发展的战略方向。分析表明,北汽控股公司集团化发展应主要选择SO战略。
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| 关 键 词： | 北汽控股公司 集团化发展 SWOT分析 |
The SWOT Analysis of Beijing Auto Holding Company's Grouping Development |
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| ZHAO Jin-lun. The SWOT Analysis of Beijing Auto Holding Company's Grouping Development[J]. Journal of Beijing Institute of Economic Management, 2008, 23(3): 51-54 |
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| Authors: | ZHAO Jin-lun |
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| Affiliation: | ZHAO (Beijing Auto Assets Business Management Jin-lun Limited Company, Beijing 100022, China) |
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| Abstract: | With SWOT analysis method,the paper deeply analyzed the existing advantages and disadvantages as well as the opportunities and threats of The Beijing Auto Group Holding Company and verified the strategic direction of the company group development.Analysis showed that the SO strategy should be the only choice of the firm for its group development. |
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| Keywords: | Beijing Auto Holding Company group development SWOT analysis |
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