|
|||||
|
|
| 城市品牌的塑造 | |
| 引用本文： | 石磊,刘蓉洁,朱庆伟. 城市品牌的塑造[J]. 城市问题, 2007, 0(5): 19-22 |
| 作者姓名： | 石磊 刘蓉洁 朱庆伟 |
| 作者单位： | 1. 西安科技大学 2. 西安科技大学社会科学系 3. 西安科技大学测量工程系 |
| 摘 要： | 城市品牌对一个城市经济发展起着重要的推动作用.城市品牌的塑造是一项内涵丰富的系统工程,应该有一套完善的、科学的塑造体系.为适应现代城市发展趋势,打造出成功的城市品牌,在对城市品牌的构成和内涵进行深入分析的基础上,提出一种由考察城市的各个发展力要素、城市品牌定位、城市CI设计、营销和城市品牌管理构成的城市品牌塑造思路. |
| 关 键 词： | 城市品牌 城市品牌定位 城市CI 城市品牌营销 城市品牌管理 |
| 文章编号： | 1002-2031(2007)05-0019-04 |
| 修稿时间： | 2007-03-04 |
The shaping of city brand |
|
| SHI Lei,LIU Rong-jie,ZHU Qing-wei. The shaping of city brand[J]. Urban Problems, 2007, 0(5): 19-22 | |
| Authors: | SHI Lei LIU Rong-jie ZHU Qing-wei |
| Affiliation: | SHI Lei LIU Rong-jie ZHU Qing-wei |
| Abstract: | City brand is an important driving force in the economic development,and the city brand modeling is a special systematic work with rich connotation,which should be based on a perfect and scientific modeling project.In order to adapt to the development trend of modern city and to model successful city brand,thoughts on the city brand modeling have been proposed on the foundation of deep analysis to the composition and connotation of city brand,which include the survey of development forces,city brand positioning,city identity designing,city brand marketing and city brand management. |
| Keywords: | city brand city brand positioning city identity city brand marketing city brand management |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |