基于消费者偏好的中国对东盟投资产业类型选择研究

综合考虑东盟消费者对中国企业和东盟企业的偏好差异以及技术水平和生产要素依赖度的不稳定性,基于不同产业类型的层面,对中国企业以及东盟企业的市场份额和消费者偏好进行实证分析。当两个不同地区的企业都从事第三产业时,消费者偏好于中国企业生产的产品,且随着技术水平的提高,这种偏好也会增加,中国企业的市场份额高于东盟企业;当两个不同地区的企业都从事第二产业时,消费者偏好于东盟企业生产的产品,且随着生产要素依赖度的提高,这种偏好也会增加,但东盟企业的市场份额低于中国企业。中国企业应根据东盟国家经济环境、资源禀赋和产业基础等的不同,选择合适的投资产业类型。

Research on Industry Type Selection of China’s Investment in ASEAN Based on Consumer Preference

Considering the difference of ASEAN consumers’preference to Chinese enterprises and ASEAN enterprises,and the uncertainty of technical level and production factor dependence,based on the level of different industrial types,this paper empirically discussed the market shares and consumer preference of Chinese enterprises and ASEAN enterprises.When both competing enterprises carry through the tertiary industry,consumers have more preference to Chinese enterprises’products.As the higher the technology is,the stronger the preference is,nevertheless the market share of Chinese enterprises is higher than that of ASEAN enterprises.When both enterprises are engaged in the secondary industry,then consumers have more preference to ASEAN enterprises’s products.As the higher the degree of dependence is,the stronger the preference also is,but the market share of ASEAN enterprises is lower than that of Chinese enterprises.So according to the different economic environment,resource endowment and industrial base of ASEAN countries,Chinese enterprises could choose suitable investment industrial types.