论物流企业的服务营销

我国物流企业目前仍属典型的粗放式经营,服务意识淡薄,对物流服务产品的特性认识不清,致使绝大多数企业对物流服务不满,因此研究物流服务营销的意义重大。本文在论述物流企业实施服务营销必要性的基础上,分析了我国物流企业服务满意度的现状,并从物流服务产品特性上提出了服务营销策略。

On logistics enterprise's service marketing

Chinese logistics is still in the step of sparse management.They have offish service consciousness and fuzzy understands to the feature of logistics services,which results in many enterprises' unsatisfactory.Thus,research on the service marketing of logistics has the significant meanings.Based on discussing the essentiality of service marketing,this paper analyses the satisfactory status to Chinese logistics enterprises and proposes the strategy of service marketing from the view of product features.