| 考虑销售期限影响的书店优化销售策略 |
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| 引用本文： | 陈旭,方曙.考虑销售期限影响的书店优化销售策略[J].商业研究,2003(22):131-132. |
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| 作者姓名： | 陈旭 方曙 |
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| 作者单位： | 西南交通大学,经济管理学院,四川,成都,610031 |
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| 摘 要： | 目前传统的无销售期限的书店销售策略对提高书店的运作效率造成了不利的影响。基于顾客随机到达的假定,分别建立了无销售期限和有销售期限的书店销售策略的随机数学模型。以书店期望收益的净现值为比较基准,讨论了有销售期限的销售策略更优的条件,并从顾客行为的角度出发,给出了经济学的解释。
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| 关 键 词： | 书店管理 销售策略 随机模型 销售期限影响 |
| 文章编号： | 1001-148X(2003)22-0131-02 |
| 修稿时间： | 2003年1月20日 |
Optimal Sale Policy for Bookstores with Sale Duration Limited |
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| Abstract: | At present traditional sale policy for bookstore without sale duration limited has srong about bad effects on improving the operation efficiency of bookstores. Based on the assumption of stochastic customers' arrival, stochastic model is divided build for sale policy for bookstores with and without sale duration limited. Based on the compare via net value of expect revenue, the condition should be meet with when the sale policy with sale duration limited is better, and it is economic explained from the view of customer behavior. |
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| Keywords: | bookstores management sale policy stochastic model sale duration affect |
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