| 医学类图书的目标市场分析 |
| |
| 引用本文： | 冯文春. 医学类图书的目标市场分析[J]. 价值工程, 2012, 31(17): 266-267 |
| |
| 作者姓名： | 冯文春 |
| |
| 作者单位： | 陕西省行政学院,西安,710068 |
| |
| 摘 要： | 医学类图书是医学科学知识的载体,是为促进医学学科的发展,培养医疗保健人员和提高大众的健康水平服务的。由于医学学科的特殊性,医学图书的销售相对于其他社科类图书又有其鲜明的特色。所以,进行医学类图书目标市场分析,寻找有价值目标客户,是进行医学类图书市场营销的关键。
|
| 关 键 词： | 医学类图书 目标市场分析 市场营销 |
Target Market Analysis of Medical Books |
| |
| Feng Wenchun. Target Market Analysis of Medical Books[J]. Value Engineering, 2012, 31(17): 266-267 |
| |
| Authors: | Feng Wenchun |
| |
| Affiliation: | Feng Wenchun(Shaanxi Administration College,Xi’an 710068,China) |
| |
| Abstract: | The medical books are the carrier of medical scientific knowledge,and it serves to promote the development of medical disciplines,train health care personnel and improve level of public health.Due to the particularity of medical disciplines,sales of medical books have their distinct characteristics relative to other social science books.Therefore,analyzing the target market of medical books to find valuable target customers is the key to the marketing of medical books. |
| |
| Keywords: | medical books target market analysis marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
