| 顾客满意度对网络消费者行为影响因素分析 |
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| 引用本文： | 牛文博.顾客满意度对网络消费者行为影响因素分析[J].价值工程,2012,31(15):200. |
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| 作者姓名： | 牛文博 |
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| 作者单位： | 西安外事学院商学院,西安,710077 |
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| 摘 要： | 随着互联网的迅速发展,购物网站大量涌现,但是顾客满意度并不是很高,从而导致购物网站顾客流失较严重,如当当网、拍拍网、淘宝网等用户流失率达到20%左右。本文以消费者为研究对象,根据顾客满意度与消费者行为的相关理论,分析顾客满意度对消费者行为影响因素,试图提高购物网站的顾客满意度。
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| 关 键 词： | 顾客满意度 消费者行为 网络购物态度 |
Influence Factors of Customer Satisfaction on Online Consumer Behavior |
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| Niu Wenbo.Influence Factors of Customer Satisfaction on Online Consumer Behavior[J].Value Engineering,2012,31(15):200. |
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| Authors: | Niu Wenbo |
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| Institution: | Niu Wenbo(Xi’an International University College of Business,Xi’an 710077,China) |
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| Abstract: | Along with the rapid development of the Internet,shopping website emerges in a large amount,but customer satisfaction is not very high,leading to the customer of shopping website drains seriously,such as user dropout rate of dangdang.com,paipai.com,and taobao.com is about 20%.Taking consumer as the research object,according to the related theory of customer satisfaction and consumer behavior,this paper analyzes the influence of consumer satisfaction in consumer behavior,hoping to improve the consumer satisfaction of shopping website. |
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| Keywords: | customer satisfaction consumer behavior online shopping attitude |
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