| 中国网球公开赛商业模式分析 |
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| 引用本文： | 闫亚新.中国网球公开赛商业模式分析[J].价值工程,2012,31(14):285-286. |
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| 作者姓名： | 闫亚新 |
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| 作者单位： | 西安医学院体育部,西安,710021 |
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| 摘 要： | 本文通过文献资料法、问卷调查法、专家访谈法和典型案例分析法,以四大满贯赛事的商业模式为参考,对中国网球公开赛商业模式进行研究,探究在网球赛事中成功经验以及发现其中的存在的问题。
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| 关 键 词： | 中国网球公开赛 商业模式 |
Business Model Analysis of China Open Tennis Championships |
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| Yan Yaxin.Business Model Analysis of China Open Tennis Championships[J].Value Engineering,2012,31(14):285-286. |
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| Authors: | Yan Yaxin |
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| Institution: | Yan Yaxin(Xi’an Medical University Sports Department,Xi’an 710021,China) |
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| Abstract: | Through the methods of literature material,questionnaire survey,expert interview and case analysis,taking the business model of four grand slam tournament as a reference,this article studied business model of Chinese tennis public competition,and explored successful experience and existent problems in tennis tournaments. |
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| Keywords: | Chinese tennis public competition business model |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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