| 杭州会展业的优势、劣势和发展对策 |
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| 引用本文： | 杭宇.杭州会展业的优势、劣势和发展对策[J].特区经济,2008(6):61-62. |
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| 作者姓名： | 杭宇 |
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| 作者单位： | 浙江旅游职业学院,浙江,杭州,311231 |
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| 摘 要： | 杭州有着得天独厚的旅游环境和完善的会议设施,是中国著名的会议城市之一。随着西博会在杭州的举办,杭州的会展业迅速发展。文章分析了杭州会展业的现状及其优劣势,并对杭州会展业的发展提出了相关对策。
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| 关 键 词： | MICE 西博会 旅游 会展品牌 |
Hanzhou exhibition industry's advantage, disadvantage and development countermeasure |
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| Hang Yu.Hanzhou exhibition industry's advantage, disadvantage and development countermeasure[J].Special Zone Economy,2008(6):61-62. |
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| Authors: | Hang Yu |
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| Abstract: | Hangzhou is popular conference city in China with beautiful sightseeing and many conference facilities. With hosting the West Lake Expo, Hangzhou conference and exhibition industry developed rapidly. This article analyses the strengths and weaknesses of the Hangzhou Convention and Exhibition industry and gives some advices that how to improve Hangzhou Convention and Exhibition Industry. |
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| Keywords: | MICE West Lake EXPO Tourism Convention and Exhibition Brand |
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