促进消费者合理消费的研究

随着经济的快速发展,我国消费者的心理与行为较以往发生了很大的变化。由于受西方消费主义和舆论宣传等方面因素的影响,消费领域存在许多不合理的消费现象,奢侈消费、炫耀性消费、盲目从众消费及冲动性消费等。政府、企业都应采取积极措施如正确引导消费,促使消费者树立科学的消费观,使消费行为趋于理性,从而进行合理消费。

Promoting Consumers' Reasonable Consumption

With the rapid development of China's economy,the consumers' psychology and behavior changed a lot.Influenced by Western consumerism and opinion propaganda,many unreasonable consumption phenomena appeared,such as luxury consumption,conspicuous consumption,consumption of herd mentality,and impulse consumption.Therefore,both government and enterprises should take active measures to lead correct consumption,helping the consumers develop scientific consuming ideas,and promoting consuming behavior more rational.