本土连锁超市客户关系管理探析

近年来，在与国外大型连锁超市竞争过程中，本土连锁超市如何提供优质产品，增强顾客服务，与客户建立持久关系以赢得竞争优势，已成为业界重要的研究课题。以扬州地区本土连锁超市为例，构建本土连锁超市客户关系管理体系，要依据客户关系管理的特点。克服目前客户关系管理的不足，建立起稳固的客户关系，即必须在会员制的基础上，充实顾客数据信息，细化客户分类。

An Analysis of Management on Customer Relationships of Native Supermarket Chains

In recent years,for the native supermarket chains,how to provide high-quality products,to increase customer service,and to build long-term relationship with customer to win competitive advantages has become an important research issue in competition with large foreign supermarket chains.This paper takes local supermarket chains of Yangzhou as an example to construct management system on customer relationship of local supermarket chains,to overcome the shortcomings of current customer relationship management...