企业市场营销管理的创新路径

随着我国当前社会主义市场经济的飞速发展,企业所面临的市场竞争也越来越激烈,企业如何在激烈的市场竞争中占有一席之地并不断扩大市场份额已成为当前亟待解决的重要问题。其中,加强市场营销管理的创新就成为一个值得关注的重要因素。基于这一现状,文章就我国企业当前营销管理的创新问题进行深入分析与论述,并针对我国企业的市场营销现状提出了一系列的对策措施。

Innovation Path of Enterprise Marketing Management

As China′s current rapid development of socialist market economy,enterprises are facing increasingly fierce market competition,how to occupy the place and expand market share for companies in the fierce market competition has become an urgent issue need to be resolved.Among them,strengthening the innovation of marketing management has become a major factor that is worthy concerning.Based on this situation,the article analyzes and discusses innovation issues of our company＇s current marketing and management,and puts forward a series of countermeasures,aiming at the status quo of China＇s corporate marketing.