| 基于SWOT的柳州铁路局客运市场分析 |
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| 引用本文： | 姬志洲,陈治亚. 基于SWOT的柳州铁路局客运市场分析[J]. 科技和产业, 2008, 8(6): 18-21 |
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| 作者姓名： | 姬志洲 陈治亚 |
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| 作者单位： | 中南大学,交通运输工程学院,长沙,410075;中南大学,交通运输工程学院,长沙,410075 |
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| 摘 要： | 对柳州铁路局客运市场进行SWOT分析是确定其客运营销战略的前提和基础。文章运用SWOT分析法分析了柳州铁路局客运市场环境，得出了柳州铁路局客运面临的外部机会主要有旅游资源丰富、西部大开发、旅客运输市场不断扩大等；外部威胁为吸引区内经济不发达、其他交通方式发展迅速、旅客运输质量要求越来越高等；自身优势有发达的线路网、强大的信息网和完善的设施网支持，旅行速度较快，旅行更安全等；劣势为直通客车数量太少，主型客车不足，空调车运用非常紧张，从业人员服务意识不够强等。
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| 关 键 词： | 铁路 旅客运输 SWOT |
| 文章编号： | 1671-1807(2008)06-0018-04 |
| 修稿时间： | 2008-03-02 |
Analysis of the Liuzhou Railway Bureau Passenger Transport Market Based on SWOT |
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| JI Zhi-zhou,CHEN Zhi-ya. Analysis of the Liuzhou Railway Bureau Passenger Transport Market Based on SWOT[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2008, 8(6): 18-21 |
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| Authors: | JI Zhi-zhou CHEN Zhi-ya |
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| Affiliation: | JI Zhi-zhou,CHEN Zhi-ya(School of Traffic , Transportation Engineering,Central South University,Changsha 410075,China) |
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| Abstract: | Analysis of the passenger transport market based on SWOT is the base to make marketing strategy of Liuzhou railway bureau.The paper uses SWOT method to analyze the domestic and foreign environment of the market of railway passenger transport of Liuzhou,finds passenger transport of Railway Bureau of Liuzhou faces external chance that mainly has tourist resources to be abundant,the development of western regions,passenger transport market are expanding constantly etc.;External threat are as follows: the econo... |
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| Keywords: | railway passenger transport SWOT |
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