| 国外旅游目的地品牌化内涵研究综述 |
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| 引用本文： | 盖玉妍,王鉴忠. 国外旅游目的地品牌化内涵研究综述[J]. 桂林旅游高等专科学校学报, 2009, 0(4): 595-599 |
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| 作者姓名： | 盖玉妍 王鉴忠 |
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| 作者单位： | 大连民族学院经济管理学院;辽宁大学工商管理学院; |
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| 摘 要： | 旅游目的地品牌化是近年的热点研究问题,但是,到目前为止,旅游目的地品牌化内涵的界定一直缺乏一致性。通过对国外品牌化研究领域的文献梳理,对品牌、目的地品牌化的概念、特点及应注意的问题进行了分析,以期对旅游目的地品牌化内涵的界定提供原则依据。
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| 关 键 词： | 品牌 旅游目的地品牌化 内涵 综述 |
Review of the Connotation of Overseas Tourism Destination Branding |
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| GAI Yu-yan,WANG Jian-zhong. Review of the Connotation of Overseas Tourism Destination Branding[J]. Journal of Guilin Institute of Tourism, 2009, 0(4): 595-599 |
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| Authors: | GAI Yu-yan WANG Jian-zhong |
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| Affiliation: | 1.College of Economics and Management;Dalian Nationalities University;Dalian 116600;China;2.College of Business Management;Liaoning University;China |
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| Abstract: | Tourism destination branding is a hot spot issue in recent years,but by now,definition of of tourism destination branding connotation lacks consistence.Through combing the research literature on abroad tourism destination branding,the paper analyzes the concept of brand,destination branding and its characteristics,and some problems are given in order to provide principles for definition of tourism destination branding connotation. |
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| Keywords: | brand tourism destination branding connotation review |
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