The Delphi technique in the measurement of tourism market potential: The case of Nova Scotia |
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| Authors: | Erdener Kaynak James A. Macaulay |
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| Affiliation: | Erdener Kaynak is Professor of Marketing and Chairman of the Department of Business Administration, and James Macaulay Assistant Professor of Management, at Mount Saint Vincent University, Halifax, Nova Scotia, Canada, B3M 2J6. |
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| Abstract: | In order to plan for the development of tourism in Nova Scotia it has been necessary to gather information and opinions on the industry on a more detailed scale than has hitherto been done. Here the Delphi technique is used to gather data on tourism research, on future impacts of tourism and to strengthen a regional data base, all of which are intended to act as an effective policy-making tool in solving management and planning problems in the tourism and hospitality industry. The impact of new technology (in particular the CHECK-INN system) and training needs are discussed in detail. |
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| Keywords: | future studies tourism forecasting Nova Scotia |
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