| 次优市场条件下机遇管理的博弈分析 |
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| 引用本文： | 张梦霞,白帆. 次优市场条件下机遇管理的博弈分析[J]. 经济管理, 2008, 0(2): 84-90 |
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| 作者姓名： | 张梦霞 白帆 |
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| 作者单位： | 首都经济贸易大学工商管理学院,北京100026 |
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| 基金项目： | 2006年北京市自然科学基金项目“企业机遇决策理论与方法研究”和2005年北京市人才强教项目. |
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| 摘 要： | 在激烈的市场竞争中，领导企业以其独特的竞争优势给同行业次优企业的生存和发展带来了沉重的压力和阻碍。因此，处于次优市场条件下的企业如何识别机遇，把握并利用机遇，发挥企业的比较优势，以实现企业的可持续发展，是学术界和管理实践领域面临的重要课题。本文利用博弈论方法，针对市场中的次优企业如何进行有效的机遇管理问题进行了研究，并提出了战略决策建议。
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| 关 键 词： | 次优企业 机遇 博弈 营销策略 |
| 文章编号： | 1002-5766（2008）02-0084-07 |
| 收稿时间： | 2007-11-11 |
Entreprises' Opportunity Management Perspective under the Sub-optimal Market Condition in View of Game Theory |
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| ZHANG Meng-xia BAI Fan. Entreprises' Opportunity Management Perspective under the Sub-optimal Market Condition in View of Game Theory[J]. Economic Management, 2008, 0(2): 84-90 |
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| Authors: | ZHANG Meng-xia BAI Fan |
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| Affiliation: | ZHANG Meng-xia BAI Fan (College of Business & Administration,Capital University of Economics & Business,Beijing,100026,China) |
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| Abstract: | In the fierce market competition,the leader companies with its unique competitive advantage bring much heavier pressure and obstruction to the sub-optimal companies of the same industry. Which kind of developing chances and advantages they have, how to find a way to grasp the opportunities and develop the comparative advantages, how to make full use of them to achieve the sustainable growth are the most important tasks they have to be faced with. This paper analysises the opportunity management of the sub-optimal enterprises in view of game theory and puts forward some marketing strategic proposals. |
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| Keywords: | sub-optimal enterprise opportunity game theory marketing strategies |
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