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COVID-19 impact on fruit and vegetable markets
Authors:Timothy J Richards  Bradley Rickard
Institution:1. W. P. Carey School of Business, Arizona State University, Tempe, Arizona, USA;2. Dyson School of Applied Economics and Management, S. C. Johnson School of Business, Cornell University, and Affiliated Professor, KEDGE Business School, Talence, France
Abstract:Canadian fruit and vegetable markets were significantly impacted by the spread of the novel coronavirus SARS-CoV-2 (and COVID-19 disease), beginning in March 2020. Due to the closure of restaurants, bars, and schools, produce growers and distributors were forced to shift supplies almost entirely from the foodservice to the retail channel. Shippers reported labor and logistical constraints in making the change, but the fresh produce supply chain remained robust. In the long term, we expect lasting changes in consumers’ online food-purchasing habits, heightened constraints on immigrant labor markets, and tighter concentration in fresh produce distribution and perhaps retailing.
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