An Empirical Investigation of the Relationship Between Change in Corporate Social Performance and Financial Performance: A Stakeholder Theory Perspective |
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| Authors: | Bernadette M. Ruf Krishnamurty Muralidhar Robert M. Brown Jay J. Janney Karen Paul |
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| Affiliation: | (1) Department of Accounting, University of Delaware, Newark, DE, 19716-2715 E-mail;(2) Department of Decision Sciences and Information Systems, University of Kentucky, U.S.A;(3) Department of Accounting, Virginia Polytechnic Institute and State University, Blacksburg, VA, 24061;(4) Department of Management, University of Kentucky, U.S.A;(5) Department of Marketing and Business Environment, Florida International University, Miami, FL, 33199 |
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| Abstract: | Stakeholder theory provides a framework for investigating the relationship between corporate social performance (CSP) and corporate financial performance. This relationship is investigated by examining how change in CSP is related to change in financial accounting measures. The findings provide some support for a tenet in stakeholder theory which asserts that the dominant stakeholder group, shareholders, financially benefit when management meets the demands of multiple stakeholders. Specifically, change in CSP was positively associated with growth in sales for the current and subsequent year. This indicates that there are short-term benefits from improving CSP. Return on sales was significantly positively related to change in CSP for the third financial period, indicating that long-term financial benefits may exist when CSP is improved. |
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| Keywords: | corporate social performance financial performance stakeholder theory transaction cost economics |
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