| 基于博弈分析的旅游企业价格行为优化度评价 |
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| 引用本文： | 魏翔.基于博弈分析的旅游企业价格行为优化度评价[J].桂林旅游高等专科学校学报,2005,16(6):37-40. |
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| 作者姓名： | 魏翔 |
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| 作者单位： | 北京第二外国语学院,北京,100024 |
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| 摘 要： | 从SCP产业组织理论关于市场结构决定市场行为的产业组织理论出发，利用标准的博弈方法分析了寡占市场结构对旅游企业价格行为的影响，进一步，根据旅游市场的产业特性，研究了市场结构对旅游企业市场行为的影响因素，总结出了衡量旅游企业价格行为优化程度的指标：市场结构指标和策略安排指标，该指标族可以为旅游企业衡量自己的价格战略绩效提供可量化的衡量标准。
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| 关 键 词： | 市场结构 价格行为 动态博弈 |
| 文章编号： | 1008-6080（2005）06-0037-04 |
| 收稿时间： | 2005-07-03 |
| 修稿时间： | 2005-07-03 |
Price Competition Estimation in Tourism Based on Game Theory |
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| WEI Xiang.Price Competition Estimation in Tourism Based on Game Theory[J].Journal of Guilin Institute of Tourism,2005,16(6):37-40. |
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| Authors: | WEI Xiang |
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| Institution: | Beijing International Studies University, Beijing 100024 , China |
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| Abstract: | The paper analyzes market structure's effect on price competition in tourism through formal game method based on SCP industry organization theory.Moreover the paper studies some important factors who decide market conditions through market structure in tourism.At last,some clear indexes are found to value the scale of price competition : market structure index and tacit index which could be used to tell the promotion of price strategy of travel enterprises quantitatively. |
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| Keywords: | market structure price competition dynamic game |
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