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Product Replacement: Strategies for Simultaneous Product Deletion and Launch |
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| Authors: | John Saunders David Jobber |
| Affiliation: | 1. Computer Science Department, Bar-Ilan University, Ramat-Gan 52900, Israel;2. Department of Computer Science and Mathematics, Ariel University, Ariel 40700, Israel;1. Laboratory of Universal Wireless Communications, Ministry of Education, Beijing University of Posts and Telecommunications, Beijing 100876, China;1. Department of Automation, Shanghai Jiao Tong University, Shanghai 200240, China;2. Department of Electrical Engineering and Computer Science, University of Michigan, Ann Arbor, MI 48109, USA |
| Abstract: | John Saunders and David Jobber report results of their study of strategies for the simultaneous deletion and introduction of new products. Companies' long-term survival depends upon their replacement of existing products with new ones. Managers have to accomplish the task successfully. This article explores product replacement and examines the difference between successful and unsuccessful replacements. Qualitative research helps formulate a conceptual model of product replacement strategies and to set hypotheses. A quantitative study of American and British firms helps to test the hypotheses. |
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