福建省小微茶叶企业生存现状及其发展探究

通过对安溪、福州、武夷山、福鼎等福建主要茶产地的调研数据进行分析,从企业人力资源情况、资金、营销模式、国家政策影响等方面对福建小微茶叶企业现状进行描述,提出其在发展进程中存在的融资困难、产品缺乏创新、茶叶市场混乱、政策落实不到位等问题,找出原因并提出改进小微企业评级授信制度、简化贷款审批环节、加强产学研合作、加强市场监管和加强政策落实情况的后续跟踪等建议,为小微茶叶企业的生存发展以及政府制定针对性政策提供参考。

The Survival?Situation and?Development of Micro Tea Enterprises in Fujian Province

Combining with the data collected in tea main producing areas in Fujian, such as Anxi, Fuzhou, Wuyi Mountain, Fuding, etc. It analyses the current situation of Fujian micro tea enterprises in the aspects of the human resources, capital, marketing mode and the effect of the national policy. Then it puts forward the difficulty found in the development, i.e. financing barriers, lack of innovation, tea market disorders, non-implementation of policies. Moreover, the author finds out reasons and gives some suggestions that the micro enterprises improve the credit rating system, simplify the approval process of the loan, strengthen the cooperation among the manufacturers, learners, and researchers, strengthen the supervision of market, strengthen the follow-up implementation tracking of policies and so on, which can be a refference for the government to make policies to the micro tea enterprise＇s survival and development.