今年百货行业怎么过?

在这个年报集中发布的季节,一家家百货公司向市场交出了自己2011年的成绩单。在最牛百货公司光环的照耀下,我们也看到了百货业在中国发展的死角:百货业品牌同质化问题,已是业界公开的秘密。无论是大悦城的成长烦恼还是新华百货的零供矛盾,重压之下,百货业问题重重。

Department Stores Industry Faced with Challenges

It is the season for companies to publish their annual reports again.An overview of the reports by the department stores industry reveals the dead zone in the development despite all the achievements:the brand homogenization has become a public secret in the industry.While the Joy City is troubled with the growing pains,Xinhua Department Store is harassed by the supply problem.The department stores are faced with challenges under new circumstances.The most important thing is:how can the stores break through the increasingly erce competition? Obviously,the department stores have used all kinds of tricks to drum up their business.Some are cooperating with international brands to build strong brand;some are focusing on fashion brands to attract the customers;some are seeking di erentiated advantages by way of theme management…But one thing is in common:they are trying their best to ght the way out.Who will remain as the survivors in the passage of time? Let’s wait and see.