| 对新时期 "消费储值"等商业欺诈行为的分析 |
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| 引用本文： | 王强,董烨然.对新时期 "消费储值"等商业欺诈行为的分析[J].商业经济与管理,2005(3):24-30. |
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| 作者姓名： | 王强 董烨然 |
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| 作者单位： | 中国人民大学,北京,100872 |
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| 摘 要： | 本文拟对去年以来出现的所谓“消费储值”、“消费计点”行为对比 80年代末期 90年代初期曾经风靡一时的“还本销售”等商业欺诈行为进行理论分析 ,讨论其发生、形成、演化的背景、原因、模式和机制。同时对某些似是而非的观点进行分析。最后 ,本文也提出了一定的对策建议。
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| 关 键 词： | 消费储值 消费计点 商业欺诈 市场秩序 |
| 文章编号： | 1000-2154(2005)03-0024-07 |
| 修稿时间： | 2004年12月30 |
The Analysis on Commerce Fraud Activities such as "Consuming Rewards" in the New Era |
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| WANG Qiang,DongYe-ran.The Analysis on Commerce Fraud Activities such as "Consuming Rewards" in the New Era[J].Business Economics and Administration,2005(3):24-30. |
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| Authors: | WANG Qiang DongYe-ran |
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| Abstract: | With a comparison of the popular "pay-back selling" activities in 1980's and 1990's, this article analyzes the theory, development and mechanism of "consume awards" and "consume points accumulation" activities in 2003. At the same time, this article intends to discuss and comment on the viewpoint of some scholar. At the end of this article, some suggestions and policies are proposed. |
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| Keywords: | consuming awards consuming points accumulation commerce fraud market order |
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