| 论差异化营销策略在我国商业银行经营管理中的应用 |
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| 引用本文： | 郝志军,穆红莉. 论差异化营销策略在我国商业银行经营管理中的应用[J]. 石家庄经济学院学报, 2003, 26(4): 458-460 |
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| 作者姓名： | 郝志军 穆红莉 |
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| 作者单位： | 石家庄经济学院,经贸学院,河北,石家庄,050031 |
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| 摘 要： | 目前，国内外金融市场同业竞争日趋激烈。我国的商业银行应当改变市场营销模式，把差异化营销策略提上议事日程进而发挥作用，以求在严峻的市场环境中立足并发展壮大。
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| 关 键 词： | 差异化营销策略 商业银行 市场细分 中国 客户 |
| 文章编号： | 1007-6875(2003)04-0458-03 |
| 修稿时间： | 2003-05-15 |
Application of Differential Marketing Tactics in the Management of Commercial Bank in China |
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| HAO Zhi-jun,MU Hong-li. Application of Differential Marketing Tactics in the Management of Commercial Bank in China[J]. Journal of Shijiazhuang University of Economics, 2003, 26(4): 458-460 |
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| Authors: | HAO Zhi-jun MU Hong-li |
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| Abstract: | At present, the competition between banks is more and more fiery in domestic and international financial markets. In order to survive and develop in the severe environment, the commercial banks in China should change their marketing mode, bring the differential marketing tactics into schedule and make it play the role. |
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| Keywords: | differential marketing tactics market segmentation marketing of the two poles |
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