啤酒游戏在高职《供应链管理》教学中的应用

在经济全球化背景下，供应链结构越来越复杂，供应链管理在缺乏有效管理的情况下，会产生牛鞭效应，啤酒游戏可以让学生深刻体会这种需求变异放大效应。啤酒游戏的优化，结合了高职学生的学情特点，提出“1＋2＋4”模式，简化了角色数目，设置批发商与零售商的专用游戏卡片，设计了各角色专用表格，让整个游戏更易于操作。啤酒游戏的优化与应用对高职供应链管理教学意义重大，是教学模式的一种全新的突破，更适合高职学生对实践课程的要求。

The Application of Beer Games to the Teaching of the Supply Chain Management in Higher Vocational College

With the economic globalization,the structure of the supply chain is becoming more and more complex.If the supply chain is short of effective management,a bullwhip effect will emerge.Beer games help students to understand the variation of the demand amplification effect.Considering the features of the higher vocational students,the Beer games is simplified to be "1+2+4" model with less role numbers,special games cards for retailers and wholesalers,and forms for various roles.The optimization and application of Beer game has great significance in the teaching of the supply chain management in higher vocational college.It is a suitable teaching model for practical courses of higher vocational students on request.