| 农产品物流企业品牌建设策略研究 |
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| 引用本文： | 陈思云,陈娟,陈思海. 农产品物流企业品牌建设策略研究[J]. 物流技术, 2007, 26(6): 42-44 |
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| 作者姓名： | 陈思云 陈娟 陈思海 |
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| 作者单位： | 1. 武汉理工大学物流工程学院,湖北,武汉,4300170
2. 绵阳职业技术学院,四川,绵阳,621000 |
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| 摘 要： | 在分析农产品物流企业品牌现状和农产品物流企业品牌意义的基础上,提出了构建农产品物流品牌在树立品牌意识、品牌定位、品牌标识、品牌推广与维护等环节的具体措施,对构建农产品物流品牌策略进行了系统的分析。
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| 关 键 词： | 农产品物流企业 品牌定位 品牌形象 品牌战略 |
| 文章编号： | 1005-152X（2007）06-0042-03 |
| 收稿时间： | 2007-04-01 |
| 修稿时间： | 2007-04-01 |
How to Develop Brand Strategy of Agricultural Logistics Enterprises in China |
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| CHEN Si-yun,CHEN Juan,CHEN Si-hai. How to Develop Brand Strategy of Agricultural Logistics Enterprises in China[J]. Logistics Technology, 2007, 26(6): 42-44 |
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| Authors: | CHEN Si-yun CHEN Juan CHEN Si-hai |
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| Affiliation: | 1.School of Logistics Engineering,Wuhan University of Technology,Wuhan 430070;2.Mianyang Vocational Technical College,Mianyang 621000,China |
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| Abstract: | Analyzing the current situation and significance of developing agricultural logistics enterprise's brand,the paper puts forward some measures including how to build up brand sense,brand orientation,brand symbol,brand promotion and brand protection for agricultural logistics enterprise to develop their own brand. |
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| Keywords: | agricultural logistics enterprise brand orientation brand image brand strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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