Covered Call Investing in a Loss Aversion Framework

In a mean-variance framework, the covered call investment strategy has been seen as an inefficient method of allocating wealth. Covered calls reduce the riskiness of the portfolio and therefore lead to lower portfolio returns. Recent debate has focused on the shortcomings of mean-variance efficiency as an accurate depiction of investor utility. Using alternative utility functions, we find mixed support for the use of the covered call investing strategy. Using loss aversion, however, we reexamine the covered call investment decision and find it significantly enhances investor utility relative to an index portfolio investment strategy. We conclude that loss aversion's more accurate depiction of investor preferences and behavior helps to explain the popularity of the covered call investment strategy.