| 社会资本对生态旅游收益与居民环保意识关系的调节效应 |
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| 引用本文： | 刘静艳,陈阁芝,肖悦.社会资本对生态旅游收益与居民环保意识关系的调节效应[J].旅游学刊,2011,26(8):80-86. |
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| 作者姓名： | 刘静艳 陈阁芝 肖悦 |
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| 作者单位： | 中山大学管理学院,广东广州,510275 |
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| 基金项目： | 国家自然科学基金(40971292)资助~~ |
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| 摘 要： | 生态旅游社区居民是否具有环保意识，是当地生态旅游能否可持续发展的关键因素。因此，如何培养社区居民的环保意识是当前面临的重要挑战。有研究表明，经济收益能够作为激励因素增进居民的环保意识，然而这种激励方式的有效性却受到了另外一些学者的质疑。基于文献研究，文章提出社会资本在生态旅游收益和居民环保意识之间具有调节作用的假设。实证检验结果表明，社会资本是一个调节变量，正向调节生态旅游收益与居民环保意识之间的关系。该研究结论对于生态旅游实践具有重要的管理启示。
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| 关 键 词： | 生态旅游社区 社会资本 生态旅游收益 居民环 保意识 调节作用 |
On the Moderating Effect of Social Capital on Ecotourism Benefits and Residents' Awareness of Environmental Protection |
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| LIU Jing-yan,CHEN Ge-zhi,XIAO Yue.On the Moderating Effect of Social Capital on Ecotourism Benefits and Residents' Awareness of Environmental Protection[J].Tourism Tribune,2011,26(8):80-86. |
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| Authors: | LIU Jing-yan CHEN Ge-zhi XIAO Yue |
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| Institution: | LIU Jing-yan,CHEN Ge-zhi,XIAO Yue(Tourism and Hotel Management,Business School of Sun Yat-sen University,Guangzhou 510275,China) |
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| Abstract: | Whether residents in ecotourism community are aware of environmental protection is a key factor for the sustainable development of local ecotourism.Therefore,how to cultivate their awareness of environmental protection is an important challenge we are confronting.Studies indicate that economic benefits can be a stimulating factor to enhance residents' awareness of environmental protection,but the validity of this stimulating mode is doubtful among some scholars.Based on literature study,the paper offers hyp... |
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| Keywords: | ecotourism community social capital ecotourism benefits residents' awareness of environmental protection moderating effect |
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