产业融合视角下的影视旅游发展研究

影视旅游发展越来越体现出产业融合的特征,这使得从产业融合视角研究影视旅游具有重要意义。基于产业融合的视角,影视旅游发展模式可以分为影视外景地旅游、影视故事发生地旅游、影视文化旅游、影视拍摄制作基地旅游、影视主题乐园旅游、影视节庆旅游等6类,其中前3类可以进一步概括为影视传播旅游,后3类可以概括为影视提供旅游内容。影视所固有的传播功能是前者的一个基础,旅游吸引物的无边界性则是后者的一个基础,两者共有的基础则是影视和旅游产业共同的文化产业本质。和技术创新是信息化领域产业融合主要动力不同,需求发展导致的市场融合是影视旅游发展的根本动力。和信息化领域相同的是,企业同样是影视产业和旅游产业融合发展的主体。

Study on the Development of Movie-induced Tourism from the Perspective of Industrial Merging

More and more characteristics of industrial merging have been embodied in the development of movie-induced tourism,which is of great significance to the study of movie-induced tourism from the perspective of industrial merging.Based on this perspective,the development modes of movie-induced tourism can be classified into six categories——travel to locations,travel to the places in the movie stories,movie-induced cultural travel,bases of shooting movies,movie and TV theme parks and movie and TV festivals.The former three categories can be further summarized as movie and TV dissemination travel and the latter three categories can be summed up as the tourism contents provided for movies and TVs.The inherent dissemination function of movies and TVs is a basis for the former categories while the non-boundary character of tourism attractions is a basis for the latter categories.The common cultural and industrial essence of movies TVs is their common foundation.Different from the fact that the main driving force of industrial merging in the area of information is technical innovation,the vigorous developing market need is the fundamental driving force of the development of movie-induced tourism.Similar to the area of information,enterprises are also the subject status of the merging development of movie TV and tourism industries.