| 旅游景观的嬗变与视觉范式的转向 |
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| 引用本文： | 赵刘,周武忠.旅游景观的嬗变与视觉范式的转向[J].旅游学刊,2011,26(8):32-37. |
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| 作者姓名： | 赵刘 周武忠 |
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| 作者单位： | 1. 无锡商业职业技术学院,江苏无锡214153;东南大学艺术学院,江苏南京210018
2. 东南大学艺术学院,江苏南京,210018 |
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| 基金项目： | 教育部人文社科青年基金(10YJCZH246)资助~~ |
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| 摘 要： | 当代旅游景观有一种从“冷媒介型景观”向“热媒介型景观”转变的趋向，即负载信息越来越多而要求人们深入理解却越来越少。引起景现形式变化的原因并不是简单的企业自主行为，根本上是由于当代人观看需求的变化，由于人们视觉范式发生了明显的转向。这种转向具体表现在视觉关注结构上从重内容向重形式，视觉行为形态上由理性静观向感性动观，视觉审美品位上由追求意象美向冲击美的转变三个方面。引起人们视觉范式转变的时代背景则是：西方文化产业的影响、消费社会带来的景观商品化和后现代主义对感官美学的推崇。
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| 关 键 词： | 旅游景观 视觉范式 转向 |
Changes of Tourism Landscapes and the Shift of Visual Paradigm |
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| ZHAO Liu,ZHOU Wu-zhong.Changes of Tourism Landscapes and the Shift of Visual Paradigm[J].Tourism Tribune,2011,26(8):32-37. |
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| Authors: | ZHAO Liu ZHOU Wu-zhong |
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| Institution: | ZHAO Liu1,2,ZHOU Wu-zhong2(1.Wuxi Institute of Commerce,Wuxi 214153,China,2.Southeast University School of Arts,Nanjing 210018,China) |
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| Abstract: | Contemporary tourism landscapes have a changing trend from cold media-type landscape to hot media-type landscape;that is to say,more information to load and less deepening understanding for the people.Reasons for the changes of landscape shapes are not simply caused by independent behaviors of the enterprises,fundamentally due to the changes of watching needs of contemporary people,as people undergo significant shift of visual paradigm.The shift is embodied in three aspects: from content to forms in visual ... |
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| Keywords: | tourism landscape visual paradigm shift |
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