产品成熟期的营销策略

作为产品周期循环的一部分,企业的产品要经历销售量由高速增长向有节制增长的成熟阶段的变化,在这一转化时期中,企业可以运用延长产品成熟期的生命周期,增加成熟期的产品附加值以及相关竞争优势等市场策略来避免竞争中的陷阱,让企业在成熟市场中获得生存和发展。

The marketing strategy of products at maturing stage

The marketing volume of the enterprise's product will experience a change from the stage of a drastic increase to a mature one of moderate increase. As this is part of the periodic cycle of the product, the enterprise can avoid the trap in competition and develop itself by applying the marketing strategies of prolonging the life cycle and increasing the added value of the product at its maturing stage, by increasing the competitive advantages as well.