乙醇汽油推广困难的营销分析

推广使用车用乙醇汽油试点工作正在我国进行,但在推广过程中这种绿色能源遭受冷遇。文章从营销的角度分析了推广失败的原因,提出了解决问题的几点建议。

Marketing analysis on generalization embarrassment of auto ethanol petrol

Trial-generalization of auto ethanol petrol is smoothly carrying out in China while such kind of green-energy is shown cold shoulder during the process.From marketing point of view, we make some analysis and give some suggestions as following: have a clear conception of product identification of auto ethanol petrol and ingredients of main body of generalization; dig out product advantages and major points of salesmanship; face backwards of products and customer complaints; solve marketing problems skillfully; make good use of governmental support andpassively generalize such green-energy, etc.