制造型企业服务化绩效

商业模式和文化障碍对于制造型企业服务化战略和企业绩效具有重要影响，但是,目前缺乏对其影响路径和作用机理的实证分析。在制造型企业服务化与企业绩效之间引入中介调节变量商业模式和文化障碍，构建了制造型企业服务化、商业模式、文化障碍和企业绩效之间关系的理论模型。以河南、上海和浙江省157家企业为调查对象，研究了文化障碍对制造型企业服务化、商业模式和企业绩效的影响。基于PLS-结构方程模型和PROCESS工具的分析结果表明，商业模式对制造型企业服务化战略和企业绩效关系具有完全中介作用，文化障碍对制造型企业服务化战略和企业绩效的间接关系具有负向调节作用。

The Performance of Manufacturing Enterprise Servitization

Business model and cultural barriers have an important role in the relationship between manufacturing servitization and enterprise performance. But there is a lack of empirical analysis on the path and mechanism of the influence on the relationship. This paper introduce business model(BM) and cultural barriers(CB) as mediator and moderator variables to built a theoretical model which combine servitization strategy，BM, CB, and performance，and analyzes their influence on the relationship between servitization and performance. Data comes from a sample of 157 firms in Henan, Shanghai and Zhejiang Province. Results from variance-based SEM and the PROCESS tool show that BM fully mediates the influence of servitization on performance, and CB negatively conditions this indirect effect.