| 价值导向的汽车区域市场管理研究 |
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| 引用本文： | 陈宝胜.价值导向的汽车区域市场管理研究[J].上海管理科学,2005,27(6):17-20. |
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| 作者姓名： | 陈宝胜 |
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| 作者单位： | 上海大众汽车有限公司 |
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| 摘 要： | 在分析中国汽车市场竞争模式改变的基础上,进行了汽车区域市场现状研究。进一步通过探讨 顾客价值的重要意义,研究了汽车区域市场的价值管理,建立了相关的价值模型,分析了顾客、经销商和销售 代表价值。在此基础上,探讨了确保区域市场价值实现的汽车区域市场价值观的统一、基于价值的流程管理 以及绩效考核与持续改进。
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| 关 键 词： | 价值 汽车区域市场 销售代表 |
Research on Value-based Management of Automobile Reg-ional Market |
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| Chen Bao-sheng.Research on Value-based Management of Automobile Reg-ional Market[J].Shanghai Managent Science,2005,27(6):17-20. |
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| Authors: | Chen Bao-sheng |
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| Institution: | Chen Bao-sheng |
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| Abstract: | Based on the research on the competition mode change of Chinese automobile market, the present states of automobile regional market are analyzed. Furthermore, with the study on the important meaning of customer value, the value management of automobile regional market and the relative value model is advanced, and the values of customer, dealer and sales representative are discussed. Finally, the unification of value concept, the value-based process management and the performance assessment to ensure the value realization of regional market are investigated. |
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| Keywords: | Value Automobile regional market Sales representative |
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