论专题旅游休闲活动的策划

专题旅游休闲活动不仅具有吸引公众、旅游者、新闻媒介的关注，塑造行业、区域旅游业形象，消除消极影响，发展良好主客关系的公关活动功能；同时对于旅游业来说其本身就是一项增加旅游收入，开发旅游经济新增长点，促进旅游业持续均衡发展，规避国内外区域性危机对旅游业构成的不良影响，增加就业，带动相关产业迅速发展，鼓舞当地人民士气，使重点旅游目的地真正跻身国际大都市行列的重要标志性旅游项目。

Event Tourism in China

Event tourism has been a major attraction to the tourists, the mass media and internal publics; also, it has played a major role of good public relations in building better corporate images, decreasing the influence of unfavorable situations, and developing an ideal customer relation; furthermore, it has been a program of symbolic importance to increase the profit, promote the sustainable development of travel and hospitality industry, keep away from the regional crisis at home or abroad, increase employment rate, facilitate the development of related industries, give encouragement to the local residents, and build the important places of interest into internationalized destinations.